I do get the two, but I’m definitely mostly getting the peach up front and the mango sliding in second. Depending on the peach and the mango in question, the two flavors can be somewhat similar, as such, they blend together fairly readily. And I am mostly getting peach in the flavor. This is a lot more subtle in its delivery. Like, a peach Fanta or something is a really strong kick of peach. Not to say that this is watery or anything like that. None of them have been really as much of a punch in the tongue as a regular Dew might be, but they’ve still all “brought it” in terms of flavor. Taking a sip, I would have to say that this is definitely the mildest of the Rise Energy drinks that I’ve had so far. There’s a bit there, but it’s not super-overpowering like a lot of peach drinks can be. I will say that I was expecting a bigger peach/mango smell from the soda than I’m getting. And mangos are green outside, but definitely bright yellow inside. Though peaches are named peaches and peach is, itself, a color, I can’t say I’ve eaten any peaches that are actually peach-colored. So, let’s get to that pour.Īs one would expect from a peach/mango soda, this is rather bright yellow. So, that’s gotta be at least a little good, right? Anyway, I’m rambling a bit and I’ve barely taken a sip of this Dew so far. Now, I know there’s all sorts of studies that say that aspartame is just as bad for you, but it’s still fewer calories overall. Yes, there’s some because of the concentrated grape juice base, but it’s not nearly as much as your regular can of Dew thanks to aspartame. One thing from these drinks that I’ve come to appreciate is the lack of extra sugar. I’m not a fan of coffee or tea, so I tend to grab a can of soda if I need a morning caffeine fix (which I tend to just leave to Fridays and Saturdays). They’re Mountain Dew drinks designed for us morning soda drinkers. Instead, uses aspartame for zero “added sugar” (beyond what’s in the concentrated grape juice base) What sets apart a Rise Energy drink from a regular can of Dew? Glad you asked:ĥ% juice drink (the base is concentrated white grape juice). I’m making my way back to the Rise Energy line of drinks from Mountain Dew and PepsiCo. In response, PepsiCo changed the name of Mtn Dew Rise Energy to Mtn Dew Energy in November.īut the new ruling on Friday from the Second Circuit said the mark ‘Rise’ was ‘inherently weak and commands a narrow scope of protection’ given that a number of drinks use the word to allude to increased energy (in its defense, PepsiCo presented more than 100 uses of the word in connection with coffee, tea, bottled beverages, energy drinks, soft drinks, drinkable health supplements, yogurt and granola).Good morning, everyone (well, it’s morning for me, anyway). In 2021, however, PepsiCo launched Mtn Dew Rise Energy in more than 170,000 retailers in the US.įollowing the legal challenge from Rise Brewing Co., a preliminary injunction was granted by a district court after it deemed the branding of the two beverages could be confused, saying that Rise had met its burden of showing a sufficient likelihood of success. Judge: ‘The plaintiff chose a weak mark in a crowded field’įounded in 2014, New York headquartered Rise Brewing has been selling canned coffee since 2016 with listings including Walmart, Publix and Kroger. It has invested more than $17.5m in its 'Rise' marketing. – which sells nitro-brewed canned coffee with ‘Rise’ branding on its cans - challenged PepsiCo’s use of the word on Mtn Dew Rise Energy, with a district court granting an injunction.īut a ruling from judges of the US Court of Appeals for the Second Circuit say that ‘rise’ is a common word used with both coffee and energy drinks to convey the concept of energy and that the can and trademark designs were sufficiently different.
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